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Honest Michigan SEO Company

SEO improves a websites visibility in search engines without paying for placement.

To be competitive in today’s business environment companies must not only have a phenomenal website, but a website that is also visible in search engines. To gain visibility companies can either pay for placement (Search Engine Marketing) or work to gain organic visibility, or unpaid placement.

SEO, otherwise known as Search Engine Optimization, is the process of gaining organic visibility in search engines for keywords your target audience is searching for. This process isn’t rocket science, but it is a constantly moving target as search engines change their algorithms to provide better results to visitors. It can also be extremely time consuming for someone who isn’t already very familiar with SEO.

 

SEO for High CTR

SEO can take 3-6 months for local businesses to see a significant impact on search results.

Josh Decker
Founder, Holistic Visibility

How much stock do you put into ranking highly in search engines? Don't think it really makes a difference where you rank as long as you're on the first page? Recent studies have shown that the #2 website in search results receives 45% less search traffic than the first place website. For every placement lower you are on the first page, your search CTR (click through rate) drops 30-35%. The 10th ranked website receives roughly 1% CTR, whereas #1 receives roughly 18%.

With this in mind, if you're not being intentional about increasing your search performance, your business is losing a considerable amount of potential business just because you're not trying to rank well.

 

Reputable SEO Firm

One of the inert challenges to finding an SEO firm to partner with is the idea of reputability. SEO is the “used car sales” of Internet Marketing. There are plenty of people who will promise to get you results quickly and even be able to do so for a short-term gain.

CTR decreases by 30-35% for every position less than 1 a site ranks in a search.

Josh Decker
Founder, Holistic Visibility

However, what many people have experienced is a so-called SEO firm taking their money, and not providing any value to the money spent. SEO is not an instant results strategy. Rather, local business normally take 3-6 months to see a significant impact on non-branded local search results; national businesses and brands can take 6-12 months or more in a national search.

All SEO clients with Holistic Visibility can rest easy with a monthly report to outline the impacts of the SEO campaign, what has been done in the last month and what is on tap for the coming months. Our clients are as “in-the-loop” as they want, so that they can be sure they’re satisfied with the investment in web presence.

 

SEO Rankings Speak Volumes

When looking for a reputable SEO company, looking at past performance is a great exercise to gauge the SEO firm’s effectiveness. Be sure to not just look at claims of ranking, but do the search yourself. Also look at the keywords the firm is claiming to have achieved ranked on and consider these two questions:

  • 1) Are the keywords what the target audience will use in a search?
  • 2) What is the competition associated with the rankings?

At Holistic Visibility we’ve helped clients see exceptional results. Point and case is www.bbqtrophies.com. Within 3 months the website was generating 74% of its traffic from organic searches for targeted keywords. Also within that timeframe the site was ranking on the first page of Google for 12 of 17 targeted keywords.

 

SEO to Meet Your Budget

SEO doesn’t have to cost thousands of dollars every month. The budget you’ll need for effective SEO is determined by your industry, how quickly you want to see results, and your competition. If you’d like to get a quote for gaining better visibility for your website, simply complete the form below and we’ll contact you to get more details.

 

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Holistic Visibility proudly provides Internet Marketing, Web Design, SEM, SEO and Social Media Marketing for small and medium businesses in Michigan, Ohio, Indiana and across the United States.