The SECRET to SEO – Understanding Social
Importance of Social to SEO is increasing
If you’ve read much of what we’ve written, you know we love Social Media. There is a lot being written right now about effectively leveraging social media for search engine optimization. However, is there really much factual support for social impacting search?
The Reality of Social SEO
At the time of the 2011 SEOMoz Search Engine Ranking Factors Study, social signals were not looked at as having a significant impact of SEO. This doesn’t mean it isn’t important, but simply that social currently does not significantly impact search ranking.
So if it doesn’t impact search, why is social so important? When it comes to marketing your business, people spreading your message is extremely important…these people are called brand advocated. Social signals look at how many times people have linked to your site through social interaction (Twitter, Facebook, LinkedIn, etc).
The key to social signals is giving people a social friendly site. Being social friendly, in part, means giving visitors social buttons on your site so they can easily share your content. Next it means giving people content they want to share. These are two of the biggest keys to a social friendly site.
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Social Networking Coffee Hour – Episode 3
If you missed the third Social Networking Coffee Hour, we’ve added the recording to our youtube channel.
At this Social Networking Coffee Hour, we discussed how to measure your social media marketing’s effectiveness. We strongly believe that what gets measured, gets improved.
Be sure to ask your questions. We have a dedicated forum on the Holistic Visibility Facebook Page to answering your questions.
Social Networking Coffee Hour – Episode 2
If you missed the Social Networking Coffee Hour, you’re in luck! We’re recording it and posting it to our YouTube channel for you to review.
During the second session of the Social Networking Coffee Hour, we discussed how to effectively engage your audience using Social Media.
Be sure to ask your questions. We have a dedicated forum on the Holistic Visibility Facebook Page to answering your questions.
Case Study of Social Media at Work
One of the thoughts I currently hear about Social Media is that “people don’t really care what I have to say.” That thought cripples people from engaging social networks, and being social in the way they live.
Twitter Pics by @Stedmara
Not so for now famous Stephanie Gordon (@Stefmara). Yesterday she boarded her plane a not-so-standard event planner, and walked off the plane, quickly becoming known around the world because of the pictures she posted to Twitter of the Space Shuttle Endeavor’s last launch…caught right from her iPhone on from her seat on the plane (check out the rest of the pictures and video she posted). When she boarded she had about 1,000 followers. This morning she has over 4,300 followers.
What can we learn from @Stedmara?
While not all of us will take pictures of a historic event, there are several things we can learn from this Stephanie.
Being social is a way of life.
While the pilot said there was a chance to see the shuttle, Stephanie didn’t think she’d get the opportunity, and definitely wasn’t intending to get famous from it. Rather, when she did see it, she decided to document it and share it with her network. This wasn’t in an attempt for notoriety, but just wanting to share something with those she was connected to. This is the social way of life. Communicating what you see, communicating what you feel is important or interesting, and just being willing to engage.
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Search Meets Social
We’ve seen developments of internet search becoming more social over the course of the last year. We’ve seen YouTube become the second most widely used Search Engine. We’ve seen Google start adding real-time status updates to their index. We’ve even seen the announcement of Google’s “+1″ that aims to work similar to a Facebook like. However, today we see a completely new dimension to social impacting search.
Today Bing rolled out a new change to their search results. Bing is now leveraging social interaction (specifically with Facebook) in their search results. Much like the Google +1, this tells you if people you know, and even those you don’t, have liked a particular page. Check out the announcement video from Bing.
What does this mean for small businesses
Plainly said, social is something you must pay attention to, and more than making sure you have a Facebook page or a Twitter profile. Rather, if you’re going to compete in the current realm of Internet visibility, you must start thinking socially in how you approach your marketing. (more…)
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Social Networking Coffee Hour – Episode 1
If you missed the Social Networking Coffee Hour, you’re in luck! We’re recording it and posting it to our YouTube channel for you to review.
During the first session of the Social Networking Coffee Hour, we discussed how to leverage Social Media Monitoring, specifically Google Alerts, to keep an eye on what others are saying about your business, brand, or products. Listen in as we discuss the why’s and how’s.
Be sure to ask your questions. We have a dedicated forum on the Holistic Visibility Facebook Page to answering your questions.
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Facebook Is Here to Stay…Are You?
One of the many facets of Internet Marketing is what’s called “display ads”. These ads are a combination of image, text and link. There are more opportunities for display ad marketing than you can shake a stick at, including buying ad space on well performing blogs. Facebook is one such place, and is increasing in popularity and power.
Facebook is #1 in display ad marketing
Last week comScore, a market research firm focused on analyzing the digital world, released its findings for the first Quarter of 2011 with regard to where display ads are showing. While it should come as no surprise for those who’ve kept current on Internet trends, Facebook ranked highest, claiming nearly one-third of all display advertising across the Internet (compared to Yahoo at 10.1%, Microsoft at 4.8%, and Google at 2.5%). It’s clear to see Facebook is ever increasing in its impact on the digital Marketing World.
Facebook Is Number 1?
Part of why this is so significant is coupling this information with what came out at the end of 2010. According to Hitwise, another digital research firm, Facebook was more popular than Google for all of 2010, accounting for 8.93% of all U.S. visits between January and November 2010.
Now Facebook is adding to its accolades the most popular destination for display marketing. Like shopping malls of the 20th century, Facebook has been focused on making changes to continue being THE destination spot online. This is evident with some of the privacy scares we’ve seen circulating around the Net.
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Facebook Web Search – Friend or Foe?
About 2 weeks ago we started seeing a second search box in Facebook, a “search the web” box. After I researched a little further and found this search box was not being embedded or produced by Facebook. Here’s what a spokesperson from Facebook said in an email to SearchEngineLand.com:
We are not testing the placement of a separate web search field and have no plans to do so. We believe the second search field or “Search the Web” box appeared on peoples’ accounts as the result of unknown actions by a third party targeting the browser (potentially a browser plugin or malware) unrelated to Facebook.
If people think their browser may have been affected by malware, we offer a remediation process which includes a free browser-based virus scanning tool built by McAfee. Users are required to run this Scan and Repair tool and clean their machines of malware before accessing their account.
After the original post was published Predicted Media came forward announcing it was a product of theirs that some people are using. Here’s what we’ve learned about it:
- Predicted Media has two primary products: 1) an addon for Google Chrome that performs form auto completions and search engine suggestions, and 2) another addon that puts the search box on Facebook.Predicted Media posted this on their page for the addon affecting Facebook:
Please answer the short surbey below, so we can improve this addon
(or kill it if you don’t like it )
- Predicted Media does not offer any suggestions for how to ‘kill the addon’.
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Social Networking Coffee Hour
Join us for the Social Networking Coffee hour at Kahuna Coffee on the first Friday of the month as we explore how strategically leveraging Social Media can help build your business.
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Net Neutrality And Your Business
Yesterday the FCC voted to adopt the rules for Net Neutrality. While this has been in the press for quite some time, the question regarding how this will impact individual businesses is still being raised. Here’s a quick synopsis of what’s going on, and the danger of this open door.
Does Net Neutrality open the door to further restriction?
Net Neutrality and Business Practice
Net Neutrality is primarily aimed at Internet Service Providers (ISP’s) in order to keep the Internet “free and open”. PC Magazine published a great article this morning about what the overarching rules for ISP’s is:
Next Page »…the FCC did provide an overview of what’s included in the order and it breaks down to three high-level rules: transparency; no blocking; and no unreasonable discrimination.
Transparency: The transparency requirement basically requires broadband providers – fixed and wireless – to be more transparent about their activities. They need to be upfront about how they manage their networks, how well (or poorly) their networks perform, as well as details about their plan options and pricing.
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