Social Networking…Optimized

I have focused a lot on leveraging Social Networking and Social Media for pushing your business forward.  As I have, a lot of focus has been on the need for doing it, which is also getting a lot of attention.  But what I’ve only seen recently is the need to do it well, and to optimize your interactions in Social Networking.

The first thing to keep in mind is that things posted to a social networking site is still being posted to a webpage.  With that being said, it’s not the “build it and they will come” model.  Unfortunately a lot of people approach it that way.  Yes, you’ll get some people to come if you just build it.  However, they aren’t necessarily the people you want to have.  Rather, just like your website, you want to the right people to come to you.  How do you make that happen? (more…)